Level Up Your Souvenir Game: Universal Studios Store Expansion is Pure Magic (and a Little Bit Mario)
The newly expanded store offers more than ever before.
Universal Citywalk. Photo by Roberto Gonzalez
Orlando shoppers, get ready to accio your wallets and power-up your retail therapy! Universal CityWalk has just unleashed an epic upgrade to its Universal Studios Store—and we do mean Epic Universe-level epic. With a magical makeover that doubles its size, this reimagined shopping paradise now boasts two jaw-dropping new areas themed to The Wizarding World of Harry Potter and the long-awaited SUPER NINTENDO WORLD.
Whether you’ve dreamed of sipping Butterbeer outside the parks or always wished your shopping trip started with a warp pipe, this new retail experience has your fandom cravings covered.
The Wizarding World of Harry Potter Comes to CityWalk
Wands at the ready! For the first time outside the Universal Orlando parks, Potterheads can now step into the spellbinding worlds of Hogsmeade, Diagon Alley, and the upcoming Place Cachée—all within a single store. This immersive section is packed with house robes, character wands, and exclusive collectibles you’d usually have to brave the parks to find.
But the true showstopper? A brand-new Butterbeer counter. That’s right—no admission ticket required. You can now grab a cold or frozen Butterbeer while browsing wizarding wares, plus a selection of magical treats sure to impress even a picky Hippogriff.
SUPER NINTENDO WORLD Powers Up
Just a few steps away, prepare to enter a world of coin blocks, kart racing, and princess-saving in the brand-new SUPER NINTENDO WORLD section. The entrance alone—a vibrant homage to the game’s iconic landscapes—is worth a selfie (or three).
Inside, fans will find merchandise featuring all the Mushroom Kingdom royalty: Mario, Luigi, Princess Peach, Donkey Kong, Yoshi—you name it. Whether you’re after a plush companion for your next adventure or the perfect Toad-themed tee, it’s all here, no cheat code required.
Shop Like a Pro
Beyond these two new universes, the expanded store features the latest and greatest from across the NBCUniversal galaxy—from Minions to Jurassic World—offering everything from apparel and collectibles to snacks and souvenirs.
So whether you’re a lifelong Gryffindor, a Mario Kart champ, or just someone who loves a little theme park magic without the queue, the upgraded Universal Studios Store at CityWalk is your new must-stop shopping spot.
Insider Tip:
Make your visit before May 22, when Universal Epic Universe officially opens its gates. You’ll already be dressed for it—and sipping Butterbeer like a pro.
