
Hailey Bieber’s Rhode Earned $20 Million in Media Exposure After E.l.f. Beauty Acquired the Brand for $1 Billion
The acquisition of Hailey Bieber‘s brand, Rhode, by E.l.f. Beauty drove $20 million in media impact value for the brand within just 48 hours, according to a new report from Launchmetrics. MIV is a proprietary metric that assigns an actual monetary value to …